Melea Assurance: A Personalized Platform for Tailored Insurance Solutions
The Challenge
Customers are looking for flexible, personalized insurance solutions, particularly to cover their family members and manage their contracts transparently. The solution wanted to provide a seamless digital experience that allows users to select their coverage based on various personal factors, while simplifying the pricing, subscription, and contract management processes.
Our Solution
At Designcode, we designed an intuitive and fully responsive platform that enables users to easily determine their insurance needs based on different criteria, such as:
- Family Members to Cover: Users can select the family members to be insured, with personalized options depending on age, employment status, and other factors.
- Dynamic Pricing: The platform provides real-time pricing, based on the user's input, for quick and clear estimates.
- Simplified Subscription: Signing up and subscribing to insurance contracts is done in a few easy steps, with an interface that guides users through the entire process.
- Digital Contract: Users can view, accept, and sign their insurance contracts directly online, without hassle.
Our Approach
- User Research: We conducted studies to understand the specific expectations of users regarding insurance, creating a design centered around their needs.
- Prototyping & Testing: Interactive prototypes were tested with real users to ensure an optimal experience at every step of the journey.
- Adapted Design: Every element of the platform was crafted to be simple, intuitive, and action-oriented, with clear and visible calls to action.
Design Highlights
- Clarity: Clean design with well-organized information for quick understanding.
- Smooth Navigation: Fast, logical subscription process with smooth transitions between steps.
- Personalized Interaction: Dynamic options allowing users to customize their experience.